Author: Lindsey Richardson

Categories

Crafting Your Brand

Crafting your brand means articulating your special sauce or your “unique value proposition” (UVP). How will you look and act differently than your competition? How

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Brand and Marketing Strategy

Excerpt from The Shared Kitchen Toolkit Effective marketing is key to operating a successful kitchen. A kitchen’s marketing strategy is the magical mix of product-market

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Funding Strategies and Prospects

Excerpt from The Shared Kitchen Toolkit Increasing support for food system infrastructure and community economic development has expanded the funding options for kitchens. A number of

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