The Food Corridor is inviting A-team players to apply for our fully remote, Marketing Manager
Looking for a role in the food tech industry that’s out of the ordinary? The Food Corridor (TFC) is on a mission to enable efficiency, growth, and innovation in local food by connecting kitchen owners with food businesses in need of commercial kitchen space.
As a boutique software company founded by Ashley Colpaart in 2015, TFC has been empowering shared kitchen operators to be the heroes they are. With our innovative cloud-based management solution, we’re helping independent and scaling shared-use, incubator, ghost, and commissary kitchen businesses run like clockwork.
We’re a value-driven, profitable, and sustainably growing company that’s proud to support the local food industry.
As the next member of our team, you’ll report directly to the CEO and work closely with our team to maintain our notable thought leadership, fill our customer funnel, and grow product adoption among current customers. You’ll be part of a rockstar team that maintains a high level of trust and values collaboration, curiosity, and exceptional service.
So, if you’re ready to join the food revolution and make a difference in the local food industry, please join us!
What do I need to master first? AKA: the Position Description
The Marketing Manager is a vital member of the team, tasked with crafting and executing marketing strategies for our products and events. This individual will work closely with the product development, sales, and special projects teams to ensure our products meet market needs and are positioned effectively against competitors. Key responsibilities include market research; boots-on-the-ground outreach; defining product messaging and positioning; creating, posting, and tracking compelling content for various marketing channels; testing and optimizing top-of-funnel strategies; and leading new product and feature launches. The ideal candidate will have a deep understanding of the industry, exceptional communication skills, and a proven track record in developing and implementing successful marketing strategies that drive both customer growth and product adoption.
If you are the ideal candidate, you possess a passion for technology and local food and are interested in working closely with a diverse range of teammates and users. This role offers the opportunity to utilize one’s skills and ideas to drive personal and company growth. You must be comfortable with a fast-paced and dynamic work environment and be able to handle a “drinking from the firehose” approach to problem-solving. If you are a self-motivated, customer-focused individual who enjoys developing and executing go-to-market strategies and content for new product and feature launches, this may be the perfect role for you.
What are the Key Responsibilities?
- Lead the creation and distribution of a wide range of marketing materials, including website content, digital assets, newsletters, videos, testimonials, tutorials, help articles, and case studies, to engage with customers and prospects effectively.
- Identify, test, and implement new marketing opportunities, both online and through partnerships, to support lead generation and top-of-the-funnel tactics.
- Engage directly with customers, fostering strong relationships, and encouraging the adoption of features and purchases of additional products.
- Oversee and execute social media, blogs, newsletters, and other content marketing initiatives to build brand awareness and engage with our audience.
- Understand the company’s and product’s unique value propositions to craft persuasive messages for different audiences, ensuring alignment with the brand’s voice and objectives.
- Design and execute comprehensive go-to-market plans for new product launches and events, including positioning and key messaging to ensure successful implementation and adoption.
- Source, analyze, and report monthly KPIs and other relevant analytics to measure the effectiveness of marketing strategies and initiatives, for team meetings and strategic reviews.
- Maintain in-depth knowledge of the current product offerings, tools, and industry trends to ensure the marketing strategy remains relevant and competitive.
- Maintain open and responsive communication with internal teams and stakeholders to ensure alignment and support for marketing initiatives.
- Effectively use technology and tools such as Slack, GSuite, Analytics, Canva, Mailchimp, Zapier, Facebook Groups, Instagram, Zoom, YouTube, Intercom, WordPress, and others for marketing execution and communication.
- Create and maintain documentation related to marketing operations and procedures to ensure consistency and efficiency.
What are the Core Competencies you need to be successful in this position?
- Self-starter: The ability to initiate and complete tasks independently without close supervision
- Project management skills: The capability to plan, organize, and execute projects from start to finish
- Prioritization: The capacity to assess the importance of tasks and efficiently prioritize them
- Intellectual curiosity: A strong desire to learn and explore new ideas and concepts
- Quick-study: The ability to quickly understand new information and adapt to changing circumstances
- Detail-oriented: A focus on accuracy and attention to detail in all aspects of work
Requirements
- Demonstrated enthusiasm for enhancing local food systems
- Experience leading marketing strategies independently as the primary marketer within a team
- At least 3 years of experience in project management, community building, marketing, and strategic communication
- A proven history of employing marketing tactics that significantly impact business growth
- Demonstrated ability identifying and seizing new market opportunities
- Experience in marketing and launching new software products is essential
- Familiarity with WordPress, Canva, Mailchimp, Zoom, and social platforms such as Facebook, Instagram, Twitter, and LinkedIn
- Experience with Google Adwords, Google Analytics, and managing PPC campaigns
- Proven ability to implement, measure, and optimize SEO, digital marketing, and social media content
- Exceptional research, writing, editing, and communication skills
- Goal-oriented, disciplined, and capable of self-direction
- Ability to effectively work from a remote home office, equipped with reliable internet and necessary technology (computer and phone)
- Available during standard business hours
- Must be a resident of the U.S
- Eagerness to contribute significantly to the company’s growth alongside our team
- A good sense of humor, honesty, and loyalty are highly valued
If you are the right fit for our company, you are already asking yourself how you can master the base requirements with your sights set on the future. We want you to be equipped to build a professional pathway with our company.
What is it like working for The Food Corridor?
Your daily activities will encompass a variety of tasks including participating in Zoom standups and meetings with the team, developing marketing strategies, creating engaging content, analyzing market trends, managing social media platforms, and launching new product campaigns. At TFC, we value innovative thinking over just ticking off tasks. We encourage you to think critically, communicate effectively, and devise creative strategies to elevate our brand and drive our mission forward.
As you advance in your role, we expect you to independently tackle challenges, streamline marketing processes, and bring fresh, impactful ideas to the table. Our team is always here to support you, and we believe in a reciprocal relationship where your contributions fuel our collective success.
We’re a small company making a significant impact, and we’re on the lookout for someone who aligns with our values and is enthusiastic about joining our journey.
At our innovative food tech startup, our team members consistently rave about the positive and supportive work environment. Here’s what some of our team members have to say:
“The best people. Everyone is comfortable and gets along really well. We have diversity and opinions and respect and curiosity and people care.”
“The work environment feels exceptionally healthy. Everyone is committed to their role and is approachable and willing to help one another. I think this stems from the fact that TFC is a small company and everyone is invested in its success.”
“One of the best aspects of the company culture is the chemistry amongst coworkers. The day to day support of every employee is fantastic. Every time someone has a question or suggestion in Slack, they will be quickly responded to with a mindful answer.”
“Employees push each other to improve their skill sets and team meetings are always thought provoking, energetic and strategic. Also you can tell how much every employee genuinely cares about and respects each other’s work and lives outside of the job.”
“It really is beautiful to work in an environment where we are treated as human beings and not just as a resource, as is the case elsewhere. It’s really helpful and productive to be able to work in a team that sees things this way.”
If you’re excited about the opportunity to continually improve and take on bigger responsibilities, this may be the perfect opportunity for you.
What we offer
- A pivotal role in a growing, mission-driven company that helps local food systems become more efficient, innovative, and successful
- Ownership and challenge in your role
- A supportive work-life balance
- An integral part of the company’s growth journey
- A collaborative work environment with engaged co-workers
- A small, fully remote team
- A flexible vacation policy
- Retirement plan
- Health care plan
- Stipend for continuing education
- Stipend for home office and technology
Compensation
The compensation for this full-time position ranges from $55,000 to $75,000 per year, based on your prior experience and qualifications.
Application Instructions
Only candidates who follow instructions will be considered.
To apply, please send your resume and cover letter that specifically addresses why you’re interested in this role, what previous project or job you’ve had that is most similar to this one, and a platform/company that you believe is exceptional at marketing and the reasons why, to [email protected] with the subject line “Marketing Manager – [Your Name]”.
Shortlisted candidates will be asked to provide relevant work references and examples, conduct a trial marketing campaign or assignment, and participate in a team interview.
