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Crafting Your Brand

Crafting your brand means articulating your special sauce or your “unique value proposition” (UVP). How will you look and act differently than your competition? How

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Brand and Marketing Strategy

Excerpt from The Shared Kitchen Toolkit Effective marketing is key to operating a successful kitchen. A kitchen’s marketing strategy is the magical mix of product-market fit,

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Funding Strategies and Prospects

Excerpt from The Shared Kitchen Toolkit Increasing support for food system infrastructure and community economic development has expanded the funding options for kitchens. A number of funding sources,

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