What is a Virtual Brand?
In the golden age of delivery apps and ghost kitchens, virtual brands are the culinary chameleons of the food world. They exist only online (no
Haley Collins
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In the golden age of delivery apps and ghost kitchens, virtual brands are the culinary chameleons of the food world. They exist only online (no
As whispers of an economic slowdown grow louder and fears of rising prices for food and equipment continue to rise, many shared kitchen operators are
Michigan’s Cottage Food Law allows food entrepreneurs to legally sell certain homemade goods directly to consumers without the need for a commercial kitchen. This law
The 2025 Shared Kitchen Operator Survey is now open, and I’m personally asking you to take just 30 minutes to share your experience. Who should take this
Food trucks may serve on the streets, but their success starts in a commissary kitchen. These licensed commercial spaces give operators a place to store
These commissary kitchens are sometimes also known as ghost kitchens, shared kitchens, or virtual kitchens with the delivery-only food brands operating within them called virtual restaurants.
So, you’ve got a vision for a shared commercial kitchen—whether it’s a brand-new build, an expansion of your existing space, or launching new programs to
A Resource Built to Serve the Shared Kitchen Community Running a shared kitchen is no small task. One moment, you’re helping a food entrepreneur launch
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